The perfect holiday marketing strategy for profits and exceptional pet care!

This is the time of year that pets are given as gifts, and pet parents spoil their little furry friends with gifts, toys, treats and luxuries.

As a pet care business owner, it is easy to see the opportunity for gift items…if you dig a little deaper you can tap into a way to not only support pet owners but acquire new clients in the process.

In addition to the usualy Holiday discounts and pet accessory sales what you do to market your business during the holiday season differentiates your business-establishing you as the pet care leader in your community?

I’ve listed a few of my favorite Unity Dog holiday marketing strategies below (for more great ideas visit our services page):

• Design an elder visit package

The elder visit package is a customized service that involves you or a staff member along with a well balanced, mild mannored dog visiting the ederly in their homes, at nursing homes or retirement communities.

The program can be tailored to be sold to individual families or retirement communities.  What family wouldn’t love to be able to send their mother, father or grandparent a gift of a visit and an adorable dog?

The visit lifts spirits and improves the state of mind of the recipient - truly an invaluable gift.

• Create a new puppy potty training program

What a blessing it would be if the new puppy mommy and daddy were planning to bring home for the holidays already had a head start on potty training.  Think of the stress reduction for the new puppy owner.  Your program could incorporate in home or in your store potty training sessions.

If you accept puppies in your store who have not completed their puppy shots - you must provide a safe place to work with the puppy away from other dogs in your care.

The program does not have to guarantee potty training by the Holidays.  A jump start on potty training along with continued support after the family brings the new puppy into their home is a valuable gift.

• Obedience before Christmas program

In a similar vein as the puppy potty training program, you can offer a basic obedience program for the new dog or puppy that can be performed with or without the initial participation of the new pet owners.

In this way, you not only help the puppy get a head start on obedience, regardless if the new pet owners are willing to make time to attend an obedience class, but you also almost assuradly guarantee that the parents will attend a future obedience class.

If the pet care owner knows the puppy already understands basic obedience, they may be more inclined to attend an obedience class to learn the commands for themselves.   Either way, you have given the new puppy a much stronger chance of staying in the new families home.

All three of these unity dog marketing strategies are designed for optimal benefit.  Revenue generation, acquisition of new clients, client retention and client skills development.

All required elements of a successful pet care business and successful pet care ownership.

Warm Holiday Waggles,
Fran
fran@dogbusinessdaily.com