How do you create Your USP - unique selling proposition?

Almost every one of my dog business clients and readers struggle to identify their unique selling proposition. Most think that all the creative ideas are already taken - how many different services and features can a doggy day care or dog trainer offer anyway? When you recognize that you don’t have to invent anything new - you just need to create a different twist, angle, service or benefit to your clients from your unique set of skills - it becomes much easier to identify.

Although we are all connected, you are a unique portion of the divine and there is no one in the world with your history, skills, talents and unique knowledge. No one has walked the same path or seen the world through your eyes. You are the most amazing and mystifying combination of com­plicated, interrelated systems of communications, transportation, transformation, operation, circulation, coordination, elimination and various processing plants ever brought together into one or­ganism.

As a matter of record, and phylogeny as well as psychology sub­stantiate it, no two individuals are exactly alike in every respect. In all the millions who lived before you, who are alive today and will be born in the future there never was and never will be any­one exactly like you. Nature and God have given you special tal­ents, abilities and aptitudes, which only you can use and develop.

Find out what your customers want and need and use your unique experience and talents to create a solution, product or service. Communicate with your prospects and clients - it is all about them. Take the pressure off yourself - it is about the clients not you. Ask questions, listen and then allow your unique take on the world to deliberate while you go about your daily routine.

Your essential being will come up with amazing ideas if you just allow it.

Give it a try - and let me know what you come up with.

Yesterday’s tweet was intended to get you thinking a bit about who you think you are and what you think you are capable of. We’ve all heard that mindset is 90% of the journey, hard work and talent is the other 10%.

Whatever you believe about yourself, who you are, what you are capable of, what you deserve - is reflected in your business success. Your clients, prospects, employees and yes, even the dogs you care for detect and reflect your beliefs.

Don’t believe me? Go watch and episode or two of the Dog Whisperer.

If you knew you couldn’t fail. If you knew the work you are doing in your dog business was serving a greater good. If you knew the power behind your lofty intentions…you would probably be running your business a little differently.

Ask yourself if fear and limitations run your business or if possibilities, creativity and and inspiration run your pet care business.