We have all heard the marketing adage that first to market is always going to be the biggest. That is true with respect to products, services or marketing strategies.  The biggest translates to market domination over market share and profitability.

We talk a lot about the importance of providing the highest quality service to your pet care clients and we don’t want you to confuse what we are about to say in any way. The strategy we are about to discuss in no way means we are endorsing a compromise in the quality of care you provide for the pets entrusted to you.

Having said that, the marketing world, the creative world, the universe…likes speed.

When you get an idea for a new product, service or marketing campaign take immediate action.  You do not need to wait for the idea to manifest in all its perfection before you launch.

Get the ball rolling fast, release the product or campaign when it is good enough.  You will be able to tweak and improve on it as you go along.

The interesting thing about the long term results of adopting this strategy is not only does it guarantee your business success, it saves you so much time in the long run.  There is a compounding effect you begin to see when you implement strategies with lightening speed.

When we look at successful business owners in all areas of commerce we notice those who thrive are the ones who are able to take quick action on their ideas.  The most successful business owners are the agile ones who are first to market with their ideas.

Now, when I say first to market, I don’t mean you have to invent or create something entirely new.  You may just be improving on something already in existence in your market or borrowing a concept from another market and adapting it to your pet care business.

When I say that you will save time…consider the process you go through when you create a new product or service.

How do you determine exactly what you include in that product/service?  If you are connected with your customer base and a savvy business owner (we know you are since you are reading Dog Business Daily) - you will get ideas from your customers.

Many times the idea and direction you had originally envisioned takes a different turn after you see the response from your prospects and customers.

When you produce a product or marketing campaign and get it out to market quickly, you will save time because you didn’t waste time creating something your market didn’t want.  You don’t waste time thinking about what’s next, all the different nuances and layers you might add to the idea - that ultimately may have been scrapped anyway.

The layers and direction will naturally come from the feedback you receive from your clients and prospects.  You can make revisions, updates and improvements faster because you are starting lean to begin with.

No revamping clunky and complicated processes….add on, tweak, re-market….profit and grow!

If you are still resisting producing a “less than perfect” product or service…let’s take a look at the most successful product on the planet (outside of life sustaining necessitites and mind altering substances - who can compete with those?)!

Microsoft Windows.

If you are not into technology, you might have to ask around to find out if this is widely held belief or not - but everyone on the planet knows that Apple makes a better operating system than Microsoft.

If quality is the most important factor to a products success then why do recent statistics show Microsoft controlling 97.46 % of the global desktop operating system marked, compared to a measely 1.43 % for Apple Macintosh?

Somewhere back around 1982 in that garage Steve Jobs and Bill Gates disagreed about the direction for their new product.  I could hear it now, Steve “it’s not even close to being ready” ; Bill “we have to release it now!”

*disclaimer: this conversation is fictional…and the story of Bill & Steve parting ways is not intended to be historically accurate.  I am using the example to illustrate my point and am taking “creative liberty” for brevity.

They parted ways, Bill stole the idea and ran with it.  This part is actual fact - Gates released the launch announcement a full two years prior to the operating system actually shipping. Of course it was scheduled to ship within a few months of the original announcement.

Hmmm, hasn’t seems like we’ve seen a similar pattern with every launch since?

My point is many of the strategies we will teach you are going to be new to you. Chances are pretty darn good they ideas are going to be entirely new to your market.  The first one to grab the idea and run with it in your market wins.

If you take massive action and implement the ideas we give you - not only will your business flourish and you will be establishing yourself as the “guru” and your business as the ”go to business” in your market segment. 

When you attain “guru” status - business becomes incredibly fun and profitable.  Clients are attracted to you without any effort on your part.  The best employees want to work for you.  You are solidifying your business for the long term.

If you choose at some point to sell your business you are building the kind of value that makes  a small business  a gold mine.

Decide right now, when you come across a brilliant idea - most likely you will hear it from me …you are going to get into action immediately and put the strategy into effect for your business.  Do this a few times and …look out - there is a new sheriff in town!

Warm Fuzzy Waggles,