December 6, 2008
Top 10 Pet Care Client Retention Strategy
Unity dog strategies are always focused on strengthening your dog care business and the pet owner simultaneously. This strategy adds a community component as well.
Client education is an extremely important component of business stability and should be an ongoing project for your business. Whether you hold monthly or quarterly educational classes or provide ongoing education through a regular newsletter…just do it.
Part of that educational training should be dedicated to the safety and care of pets in the community. Your clients aren’t likely to be the target demographic to talk about abuse, neglect or risky behavior but they may witness it if you can raise awareness.
Even though our clients are the most dedicated pet care owners, they don’t always know some of their actions that may put their animals at risk. Educate your clients about the potential for abuse when advertising to give away puppies or dogs for free.
Our well intentioned clients may be putting animals at risk if they advertise free dog or puppy to good home in the local classifieds or with a sign in their yard.
The risk is quite high that a less than caring and loving person will take the dog and neglect them. An even worse fate if an unethical breeder (puppy mill) or dog fighting enthusiast gets ahold of the animal.
By keeping your clients informed and always increasing their pet care knowledge you are creating a healthier community for animals. The more your clients know about pet care, and about your expertise, the less likely they will be to take a shot on the new, inexperienced kid on the block or opt to allow their neighbors to be their defacto pet sitter.
Healthy pets and wise clients make profitable business.
Warm Waggles, Fran fran@dogbusinessdaily.com
Filed under Profit, Running A Dog Business by Fran