If you provide dog kennel services a few simple tweaks and you could double your profits from your existing clients and add another 20%-30% in profits from new clients.

• What is the single most important factor to your business success?

• Your unique selling proposition!

What is it that you do that none of your competitors do? Or, what do you do so much better than your competitors you don’t even consider them competition?

If you don’t have an answer to that question - it is time for a quantum shift in your marketing strategy as well as execution of your day to day business. Your Unique Selling Proposition is what allows you to ignore competitors pricing. It allows you to flourish when the competition is struggling to keep the doors open.

If you run a dog kennel service there are several things you can do to immediately differentiate yourself from the competition, command higher prices and retain long term clients.

• Hire a trainer
  • a trainer on staff to work with your kennel clients
    • your clients take a home a dog that is more obedient and well behaved than when they arrived is sure to come to you whenever their travel needs require sitting or kenneling
    • if choosing between in home dog sitting and day care a client is going to choose the provider that keeps their dog happier
      • if the client comes home to a mess and a dog full of pent up energy they instinctively know they dog was not happy or fulfilled while the owner was away
  • a trainer of course is another stand alone source of revenue for your business

• Add a dog runner/walker to staff
  • For the same rationale as the trainer - a tired dog is a more well behaved dog
  • adding a dog runner to staff allows you to add additional services for your dog kennel clients
    • I call my dog running / dog kennel package - Fit Kennel
    • The client is paying for dog kennel services as well as up to 3 - 30 minute running sessions per day

• You get the idea right? Adding additional services to bundle with the dog kennel service that also serve to increase obedience and fitness are not typical and are extremely well received by owners. Sure, there are plenty of pet care businesses that provide multiple services but rarely do they aggressively bundle the service and almost never do you see the connection between fitness, obedience and kennel services.

I’ve got a few more suggestions I will e-mail anyone who posts a comment and requests them.