You chose a product based on it’s demand and your knowledge of the product. That was the first step. Now you need to be sure you can find a source for your product.

If you chose a physical product the two best places to start are Amazon Associates Program and E-bay. If you chose a digital product or a specialty item you will need to go direct to the source of the product or a distributor or find them on an affiliate management site like commission junction.

Commission Junction is the site you will be directed to when you sign up for E-bay’s affiliate program.

Either way, you are going to set yourself up to receive a commission on the product by getting setup as an affiliate.

Amazon and E-bay are straight forward. Set yourself up for both sites even if your first product isn’t going to be sourced from either place.  Sign up for Google Adsens as well as from Kontera.    I am going to show you how to generate additional income while you are selling your chosen affiliate product.

If your product comes from abc website, simply visit that site and search for an affiliate signup link. It can usually be found at the bottom of the website, along with the terms and conditions and contact links.

If it is not at the bottom of the site, you can sometimes find it in the contact us or about us links. Not all sites offer affiliate programs - so if your chosen product doesn’t you can either choose another product or contact the site and ask them if they have a program and if not, if you could work something out to promote their item.

Many times, site owners are slightly more educated about online marketing than you are right now. They don’t even think to setup an affiliate program even when they have a terrific product.

For the sake of speed - let’s find a product that already has an affiliate program. The other option is to get setup to buy from a drop ship wholesaler. The best place to do that is Worldwide Brands, One Source.

They are the “official” wholesale source for E-bay.  It is a source for drop shippers, light bulk, liquidations and importers that have been pre-screened, safe and reliable.

Go setup your affiliate accounts right now - it may take a day or so to receive your approval emails from Amazon and E-bay and possibly longer from other sites.

After you have setup your affiliate account, come back and look for the next article.  We are going to get your business online in the next article.

Pet Supplies

The much anticipated series…How To Make Money Online with Your Dog Business is officially open!

Woof Woof!

We are going to take you through a simple step by step process of making your first $1000 online.  If you don’t have a website yet - no worries.  This is really simple stuff.  You won’t have much of a learning curve at all.

The most important piece of this lesson is to just do it.  Once the money starts coming in you will be free to tweak and learn and refine.  For now, it is all about getting started online fast.

The very first step is to find something you want to sell. I know that might seem obvious, but the internet is full of websites people built to make money with that have absolutely no monetization strategy at all.

First, pick a product you want to sell.

It can be some information product like a “how to groom your dog” book or video (it doesn’t have to be your own creation! It can be a video or book you have created or something you intend to create in the near future or someone else’s product - we’ll talk about that soon); or it can be some physical item, like a dog toy,  dog food or a dog bed.

All that matters is that you choose a product people want to buy.

No rocket science here!

Do not be afraid of choosing the wrong product. This is all about getting started fast.  It is more important to start making money than it is to pick the perfect product or create the perfect video.  Besides, there just isn’t a thing as perfection.

Getting it done.  Making the decision is the most important step here.

So, pick something you know something about, something you use, something you purchased that you can recommend to someone else.  Which means, a product you actually like and can feel good about endorsing.

That is all for step one.  Decide what you want to sell.  Tomorrow, we will discuss step #2, you’ve picked a product, now what?

IF YOU WANT TO EASILY AND EFFORTLESSLY PUT VIDEO ON YOUR WEBSITE -This is the camera I currently use to quickly and effortlessly take video and upload it to my blog.

IT IS SO SIMPLE…YOU POINT, PUSH THE RECORD BUTTON TO START AND STOP, PLUG THE ENTIRE CAMERA INTO YOUR COMPUTER’S USB PORT AND YOU HAVE A VIDEO!

THERE IS EVEN A BUTTON THAT ASKS IF YOU WANT TO SEND YOUR NEW VIDEO TO YouTube. Say yes, and you can immediately go to YouTube and grab a link to your video and put it on your blog post just like I have done dozens of times on this blog.

If you haven’t yet put your pet care business online - this is the time!

I am going to dedicate a series of posts to help you get online and profitable in the new year.  Keep a watch out for the series - better yet, subscribe to the newsletter so you don’t miss a single post.  I am going to start with a simple strategy for getting profitable fast - you won’t want to miss it.

Meanwhile, register for the free video’s below.  They don’t start until January and are for already established online businesses but the information is invaluable and you can save the free videos for future use.

These are the guys I pay 10’s of thousands of dollars a year to learn internet marketing from.

Inside StomperNet w AJ audio

The perfect holiday marketing strategy for profits and exceptional pet care!

This is the time of year that pets are given as gifts, and pet parents spoil their little furry friends with gifts, toys, treats and luxuries.

As a pet care business owner, it is easy to see the opportunity for gift items…if you dig a little deaper you can tap into a way to not only support pet owners but acquire new clients in the process.

In addition to the usualy Holiday discounts and pet accessory sales what you do to market your business during the holiday season differentiates your business-establishing you as the pet care leader in your community?

I’ve listed a few of my favorite Unity Dog holiday marketing strategies below (for more great ideas visit our services page):

• Design an elder visit package

The elder visit package is a customized service that involves you or a staff member along with a well balanced, mild mannored dog visiting the ederly in their homes, at nursing homes or retirement communities.

The program can be tailored to be sold to individual families or retirement communities.  What family wouldn’t love to be able to send their mother, father or grandparent a gift of a visit and an adorable dog?

The visit lifts spirits and improves the state of mind of the recipient - truly an invaluable gift.

• Create a new puppy potty training program

What a blessing it would be if the new puppy mommy and daddy were planning to bring home for the holidays already had a head start on potty training.  Think of the stress reduction for the new puppy owner.  Your program could incorporate in home or in your store potty training sessions.

If you accept puppies in your store who have not completed their puppy shots - you must provide a safe place to work with the puppy away from other dogs in your care.

The program does not have to guarantee potty training by the Holidays.  A jump start on potty training along with continued support after the family brings the new puppy into their home is a valuable gift.

• Obedience before Christmas program

In a similar vein as the puppy potty training program, you can offer a basic obedience program for the new dog or puppy that can be performed with or without the initial participation of the new pet owners.

In this way, you not only help the puppy get a head start on obedience, regardless if the new pet owners are willing to make time to attend an obedience class, but you also almost assuradly guarantee that the parents will attend a future obedience class.

If the pet care owner knows the puppy already understands basic obedience, they may be more inclined to attend an obedience class to learn the commands for themselves.   Either way, you have given the new puppy a much stronger chance of staying in the new families home.

All three of these unity dog marketing strategies are designed for optimal benefit.  Revenue generation, acquisition of new clients, client retention and client skills development.

All required elements of a successful pet care business and successful pet care ownership.

Warm Holiday Waggles,
Fran
fran@dogbusinessdaily.com

Boomer arrived yesterday, full of fun, love and play.  He is a Lab/Golden Retriever mix (we think).  With a sweet face and disposition, this dog will make a wonderful family pet.  He loves the cold weather we are having here in Alabama.

He is very well balanced, without any formal training, very smart and just as sweet as can be.  We will be working on basic obedience while he is with us and will also provide a 6 week beginner obedience training manual for the adoptive parents.

Meet Boomer in this this short video and then contact me if you are interested in more information on adopting this sweet boy…

Unity dog strategies are always focused on strengthening your dog care business and the pet owner simultaneously.  This strategy adds a community component as well.

Client education is an extremely important component of business stability and should be an ongoing project for your business. Whether you hold monthly or quarterly educational classes or provide ongoing education through a regular newsletter…just do it.

Part of that educational training should be dedicated to the safety and care of pets in the community.  Your clients aren’t likely to be the target demographic to talk about abuse, neglect or risky behavior but they may witness it if you can raise awareness.

Even though our clients are the most dedicated pet care owners, they don’t always know some of their actions that may put their animals at risk.  Educate your clients about the potential for abuse when advertising to give away puppies or dogs for free.

Our well intentioned clients may be putting animals at risk if they advertise free dog or puppy to good home in the local classifieds or with a sign in their yard.

The risk is quite high that a less than caring and loving person will take the dog and neglect them.  An even worse fate if an unethical breeder (puppy mill) or dog fighting enthusiast gets ahold of the animal.

By keeping your clients informed and always increasing their pet care knowledge you are creating a healthier community for animals. The more your clients know about pet care, and about your expertise, the less likely they will be to take a shot on the new, inexperienced kid on the block or opt to allow their neighbors to be their defacto pet sitter.

Healthy pets and wise clients make profitable business.

Should you live the same old story tomorrow as today?

Now is the time to make a change for your business.  The economic woes are no excuse to hunker down and hold on tight.  It is the worst thing you can do.  Now is the time for creative thinking and business growth.

The potential for your business is within you - only you can provide the unique and creative solutions for your community.  Find your own opportunities by awakening to all the potential that surrounds you every day.

Look at every one you meet, and every conversation you have as a potential trigger for your next great idea.  You are the keeper of the future.  Keep your heart and mind open and destiny will find you.

How have you benefited the cause of Pet Adoption today?

As a pet care business owner it is your responsibility to take action for pet care adoption every day.  Your interaction within the pet care community gives you the power to impact pet adoptions in a powerful way.

Consider even the most routine activities of your day and find a way to infuse powerful adoption awareness strategies.  If you run a doggy day care, you have an influx of potential adopters, foster parents or adoption evangelists in your clients.

How can you encourage your clients to be involved in pet adoption?  The first step is to help your clients be the best prepared pet care owners they can be.  The more empowered they are to care for and manage their own pets, the more likely they are to keep their own pets and adopt in the future.

This is the foundational strategy of Dog Business Daily.

Once they are confident pet care owners, they can be motivated to adopt multiple pets or foster animals who would otherwise be euthanized.  Encourage your clients to get involved in the pet over population movement.

Educate your clients on the importance of pet sterilization and partner with your local humane society, shelters and veterinarians to hold clinics on pet sterilization activism.

Do constant searches for news you can share with your clients about pet sterilization.  You never know who might be inspired to create a solution for pet euthanization.

Billionaire, Dr. Gary Michelson has challenged the scientific community to create a simple, painless, speedy single step sterilization technique.  He is offering $25 - $75 Million Dollars to fund the research and development of such a technique.

It is possible the solution may come from one of your clients and you could be the catalyst inspiring the solution.

Many of your clients will be adopting a new dog or puppy this holiday season.  It is an opportunity for you to coach your clients on the benefits of adopting a shelter or rescue animal.

Some suggestions for expanding your reach to the community where first time pet owners may be considering holiday adoption:

• volunteer to speak at PTA meetings
• hold fund raising events at high profile community businesses
• support your local shelter by volunteering, encourage your clients to volunteer
• sponsor a fund raising event to benefit your local shelter or rescue organization
• advertise for successful rescue/adoption groups like petfinder.com

Ribbon awareness is so common now - even if people don’t know what a rescue ribbon stands for - they will know it is a cause to help pets and will likely engage strangers in conversation.  You can purchase ribbons from the HSUS here.

Please share ways your business helps promote rescue adoptions with our readers.

Little Olive is looking for a forever home.

She is a sweet, very intelligent and super snuggly little blue heeler mix.  Her ideal home would be one with a fenced in yard so she can run and play. If the owners work from home - even better.  She loves to sit in my lap while I work on the computer.

Olive is the easiest puppy I have ever had - although not “house trained” yet - she sure seems like she is.  We have only had a couple accidents in two weeks.

She plays with other dogs well, is very well balanced, loves kids, big and small.  She really isn’t as high energy as I was expecting but she definitely needs to play and run every day.  If you work from home - she would be a great companion.

Olive would love to be the center of attention, or a little sister to a puppy or small dog.  She is great with big dogs too as long as they don’t play too rough.

Little Olive to those who love her.

We picked up our rescue puppy today and if someone doesn’t adopt her soon - I am going to need a bigger bed!

(find more videos at YouTube under my screen name UnityDog)

She is sweet, very smart, good with dogs, even better with people, great with children. We have had an amazing day getting to know this little bundle of soft fur. She loves to be in my lap, can hold her own with Lucy and had 5 kids around to play with, 3 of them under 3 years old and she was wonderful.

She needs someone who has time to work with her. With all the smarts comes potential that needs to be realized. She is also a high energy pup - needs to play and run. Take a look at the videos we shot of her today and contact me via email with a phone and best time to contact with any questions. She has one more round of shots, due in two weeks. fran@dogbusinessdaily.com

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